Easy Tidy Box
Creative Director
2022 - 2023
For Easy Tidy Box, I was tasked with developing the concept from the brand name stage. The goal was to create a catchy, SEO-optimized name. I came up with 'Easy Tidy,' using four-letter words ending in 'Y' so that when stacked vertically, the name visually reinforces the idea of neatly stacked boxes.
The product’s key features included three points of access, stackability, and multiple sizes. To highlight these features, I assigned an ideal usage for each size and created styled sets that showcased them in practical, visually appealing ways.
What I Did
Brand Launch, Creative Leadership, Brand & Concept Development, Photography, Editing, and Marketing
Where it’s Featured
easytidybox.com, National distributor websites (The Home Depot, Wayfair, Lowe’s, Bed Bath and Beyond, Amazon, Overstock)
The Results
The Launch
The product's standout features include three access points, stackable design, and multiple size options. To showcase these aspects, I defined ideal use cases for each size and designed styled sets that visually demonstrate their practicality and versatility.
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Instructions
I led the photoshoot to capture clear and detailed images for the installation guide, ensuring that each step was visually easy to follow. Additionally, I oversaw the creation of the A+ Content page for Easy Tidy's Amazon listing, focusing on engaging visuals and informative layouts to enhance the product’s presentation and improve the customer shopping experience.
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