StompFox
Creative Director
2024 - Current
As Creative Director for KEPSUUL, I led the creative direction for the brand launch and market entry with major national distributors, including Wayfair, The Home Depot, Lowe's, Bed Bath & Beyond, Walmart, and more.
I directed multiple campaigns across digital, social, and pop-up platforms, emphasizing the product's customizable design and versatile applications.
What I Did
Brand Launch, Creative Direction, Brand & Concept Development, Character & Logo Design, Photography, Editing, and Marketing
Where it’s Featured
StompFox Retailers and Social Channels
The Results
The Brand
Official US distributor of multiple Japanese Boutique pedals
Character & Logo
For StompFox, I designed a Fox character with image of red fox as a base. I imagined a traveling merchant going
The Products
For the annual main campaign shoot, I set the tone and visual direction for the year's marketing. The content from the shoot is used throughout the year in various marketing initiatives and promotions, so I wanted to ensure it would be easily adaptable to different markets and situations. I focused on creating a clean, modern look for all the photos, using a neutral color palette with green accents to provide a calm, inviting atmosphere that introduces color subtly without overwhelming the viewer.
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