Krenoir
Associate Creative Director
2019 - 2021
As an Associate Creative Director for KRENOIR, I worked closely with the Creative Director to lead the creative team in launching the NYC-based brand. Collaborating with the esteemed Italian fashion house Silvano Biagini, we developed a luxury handbag collection that showcased exquisite craftsmanship and exotic skins. My role involved overseeing creative direction, ensuring brand cohesion, and bringing the vision to life through campaign development and design execution.
Additionally, I played a key role in event planning, including organizing the Fashion Media Awards after-party in collaboration with The Daily Front Row, ensuring a seamless and stylish experience that aligned with the brand’s identity.
What I Did
Brand Launch, Creative Leadership, Concept & Product Development, Editing, and Marketing.
Where it’s Featured
krenoir.com and social channels, Print and Online Publications (Nylon Spain, The Daily Front Row)
The Results
The Product
KRENOIR’s signature piece, the Kandie Bag, blends practicality with effortless style. Crafted from crocodile, alligator, and python skin, this structured top-handle-to-crossbody design offers both function and beauty in a vibrant spectrum of colors—reminiscent of candy hues. While exotic skin bags are often limited in color options, KRENOIR, in collaboration with the renowned Italian fashion house Silvano Biagini, leveraged decades of expertise dating back to the 1960s to develop an extensive and unique color range, making luxury both versatile and expressive.
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In the Media
KRENOIR has been featured in Nylon Spain and The Daily Front Row, gaining recognition for its unique approach to luxury. The brand has also been embraced by numerous models and influencers, further solidifying its presence in the fashion world.
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The Website
The KRENOIR website was designed with a minimalist approach, allowing the bags to take center stage. I led product shoots and created concept sketches to shape the brand’s visual identity, ensuring a cohesive and refined presentation.
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Events
KRENOIR proudly sponsored several notable fashion events, including the Fashion Media Awards After Party and Fashion for Philanthropy at The Shops at Riverside in collaboration with Hackensack University Medical Center. I played an active role in event planning, coordinating material orders for décor and goodie bags, and managing on-site operations to ensure everything ran smoothly.
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