EZ Daze was a brand that had both a product and a name but sought to establish strong branding before its launch. I was approached by the brand to develop its identity and create a cohesive brand presence. After reviewing the product, I focused on highlighting its versatility for both indoor and outdoor use, its portability for easy carrying, and the variety of available color options.

For the launch campaign shoot, my goal was to showcase the product’s adaptability across different settings—whether in outdoor environments or thoughtfully styled indoor spaces. While a true outdoor setting, such as mountains or a campsite, would have been ideal, the client prioritized emphasizing its indoor appeal. To balance both aspects, I selected a house with a backyard and a BBQ grill, allowing us to seamlessly integrate an outdoor feel within the same shoot as the indoor showcases. Additionally, I designed various spaces that accentuated comfort and a relaxed, leisurely atmosphere.